The Founder Study
Learn about business. Develop a creative mind. Build your next big thing.

Latest

09
Sep
Cobalt Boats: A Great Way To Be On The Water

Cobalt Boats: A Great Way To Be On The Water

Cobalt has built a reputation as one of the most respected names in boating because its boats are simply a
6 min read
24
Aug
Rolex: This isn't just about telling time.

Rolex: This isn't just about telling time.

Today, Rolex is shorthand for achievement. The sight of a coronet on a dial carries more weight than any advertising
6 min read
10
Aug
OpenAI: The Beginning of the AI Era

OpenAI: The Beginning of the AI Era

These days, it’s hard to avoid OpenAI. Helping people write emails, brainstorm business ideas, explain math problems, or even
7 min read
22
Jul
Kendra Scott: How Kendra Changed The Jewelry Industry

Kendra Scott: How Kendra Changed The Jewelry Industry

In the world of fashion, few brands have managed to blend accessibility with aspiration as effortlessly as Kendra Scott. But
6 min read
13
Jul
affirm: Can BNPL Be Better?

affirm: Can BNPL Be Better?

When Affirm was founded in 2012, the world of consumer finance wasn’t exactly known for innovation. Credit cards ruled
6 min read
06
Jul
Bonus Episode: How Can You Tell If A Business Is Healthy?

Bonus Episode: How Can You Tell If A Business Is Healthy?

When you're building, investing in, or analyzing a company, there's one question that always lingers behind
3 min read
03
Jul
YouTube: The Origin of This Content Giant

YouTube: The Origin of This Content Giant

In the early 2000s, the internet was starting to transform how people interacted online—but video was lagging behind. Sharing
7 min read
26
Jun
Bonus Episode: Who Makes a Business Go-around?

Bonus Episode: Who Makes a Business Go-around?

Every successful startup is built on more than just a big idea. The founder might get the credit, but behind
4 min read
13
Jun
Whole Foods Market: This "Premium" Grocery Store's Beginning

Whole Foods Market: This "Premium" Grocery Store's Beginning

In the late 1970s, the concept of healthy, organic food was still a niche concern—something relegated to fringe communities
7 min read
04
Jun
Sun Bum: Sunscreen for Beach Bums

Sun Bum: Sunscreen for Beach Bums

Under the hot sun of Cocoa Beach, Florida, Sun Bum started in 2010 with a simple mission: to protect users
6 min read