The Founder Study

The Founder Study

22
Jul
Kendra Scott: How Kendra Changed The Jewelry Industry

Kendra Scott: How Kendra Changed The Jewelry Industry

In the world of fashion, few brands have managed to blend accessibility with aspiration as effortlessly as Kendra Scott. But
6 min read
13
Jul
affirm: Can BNPL Be Better?

affirm: Can BNPL Be Better?

When Affirm was founded in 2012, the world of consumer finance wasn’t exactly known for innovation. Credit cards ruled
6 min read
06
Jul
Bonus Episode: How Can You Tell If A Business Is Healthy?

Bonus Episode: How Can You Tell If A Business Is Healthy?

When you're building, investing in, or analyzing a company, there's one question that always lingers behind
3 min read
03
Jul
YouTube: The Origin of This Content Giant

YouTube: The Origin of This Content Giant

In the early 2000s, the internet was starting to transform how people interacted online—but video was lagging behind. Sharing
7 min read
26
Jun
Bonus Episode: Who Makes a Business Go-around?

Bonus Episode: Who Makes a Business Go-around?

Every successful startup is built on more than just a big idea. The founder might get the credit, but behind
4 min read
13
Jun
Whole Foods Market: This "Premium" Grocery Store's Beginning

Whole Foods Market: This "Premium" Grocery Store's Beginning

In the late 1970s, the concept of healthy, organic food was still a niche concern—something relegated to fringe communities
7 min read
04
Jun
Sun Bum: Sunscreen for Beach Bums

Sun Bum: Sunscreen for Beach Bums

Under the hot sun of Cocoa Beach, Florida, Sun Bum started in 2010 with a simple mission: to protect users
6 min read
25
May
LEGO: How It All Started?

LEGO: How It All Started?

Before screens and smartphones, before algorithms and NFTs, there were bricks—simple, colorful, plastic bricks that clicked together. And behind
6 min read
16
May
Rivian: EV Exploration

Rivian: EV Exploration

Electric vehicles weren’t new in the early 2010s—but they were predictable. Most carmakers were zeroed in on sleek
6 min read
01
May
Liquid Death: The Best Marketing Strategy Ever?

Liquid Death: The Best Marketing Strategy Ever?

For decades, the bottled water market looked the same: safe, sterile, and frankly, boring. Soft blue mountains, crystal-clear streams, minimalist
6 min read